![]() ![]() Much like the Malcolm Gladwell books, this is chock full of interesting and intuitively correct anecdotes The tone is casual, written for non-academics. Anti-drug commercials that might increase drug use.Pairing Kit Kats in marketing messages with coffee.Videos showing a blender tearing apart marbles, phones and more.This is what every business wants: products or services so awesome that there is no need for traditional marketing. How does a product or idea market itself? That is, what characteristics give it a life of its own and take it to a place well beyond any traditional marketing dollar spend. This book is simply a great read on the idea of viral marketing. ![]()
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